Podcasting is a great way to grow your blog and connect with your readers on a personal level.  However, just like any venture, a podcast needs to be marketed.  Simply creating a podcast and putting it online will not attract much traffic. You MUST take the time and effort to market your podcast.

There are a lot choices when it comes to marketing your podcast.  One way to market your podcast and grow your subscriber list at the same time is to keep your podcast private.  All you need to do to get started is set up a mailing list within your autoresponder for the subscribers to your podcast, and include the sign up link on your blog. 

If you already have a mailing list, you could send them an email, letting them know that you are offering a new and exclusive podcast and encourage them to sign up for your new list. 

A great way to get people to sign up is to offer a freebie. You could offer an ebook, free advertising, or some sort of drawing. Use your creativity.

When you are ready to launch the podcast, send an email to the people on your list.  You can also use this list to market other products and services you offer.

If your goal is to attract traffic and find new customers through your podcast, you could choose to make your podcast available to the public. Similar to blog directories, there are many podcast directories that allow you to submit your podcast.  People come to these directories and search for podcasts they may be interested in. 

The more places you list your podcast, you increase your chances of someone finding your podcast.  Podcast.com and Podcast.net are both large directories and great places to start.  Also, doing a Google search will help you find more podcast directories to help you market your podcast.

Copyright © Top Notch Blogs